The client: UNIDO

United Nations Industrial Development Organization implemented a project for “Enhancement of regional trade capacities in food through harmonized regional conformity assessment and food safety system”


The mission:
To develop a simple and relevant identity that would embody the project’s purpose in an easy to understand manner.

The process:
Targeting organizations and individuals across North Africa and the Middle East with various language barriers, and levels of education, we developed an easy-to-recall brand, “SAFE” that explained the complicated project aspects in one word.



The identity:
In line with our approach towards directness and simplicity, we utilized green, the color of nature in combination with a unique acronym to convey the unmistakable message of safe transfer of fresh produce.