Client: Mariam Medhat

Aiming to make parenting easier for parents and on their children, our client introduced parenting workshops based on a US curriculum promoting positive discipline.


The mission:

To create a brand that would embody safe parenting solutions and happy family relationships.


The process:

Targeting parents, single parents, expecting mothers and fathers stressed from the uncertainty of raising emotionally sound children, the brand needed to explain the essence of the program which is bringing the family together to create better relationships, enjoy life more and appreciate the entire process along the way.


The identity:

The name “Parent Formula” originated from parental reliance on formulas to nurture their babies and help them grow. The logo itself is an artistic drawing of the acronym using the three key elements of the family; mother, father and child.