Client: MCV

MCV aims to become one of the world's top bus manufacturers and supplier of choice for commercial vehicles.


The mission:

Create a premium designed brochure to reflect MCV’s position amongst international players in this sophisticated and highly refined global industry.


The process:

To showcase the premium quality in design and manufacturing, images of buses needed to be taken to another level, that far exceeded traditional photoshoots. Targeting international clients with high expectation levels, images required plenty of technical retouching and art direction to ensure a top-of-the-line look.


The identity:

The brochure is modern, uses clean lines yet is still dynamic with the imagery playing the lead role in communicating the brand’s sophistication.