Client: Leila

An entrepreneur specializing in innovative event decoration and novelty gift ideas.


The mission:

To develop a creative yet unpretentious brand identity that would capture the essence of this flourishing business for customized and unique decoration ideas.


The process:

Considering the brand’s unique selling point as a business with flourishing ideas dedicated to standing out amongst its competitor by constantly generating unconventional ideas, we opted to use florals that were used decoratively and indicated growth.


The identity:

Using a duotone color palette, of blue and green we used simple decorative lines for the bilingual brand name and flower visual element.