Client: Junopack / Junotrade

Serving the fast food sector and processed food industries, Junopack provides environmentally friendly packaging solutions.


The mission:

Create a brand identity reflecting Junopack’s core values of caring for the environment and providing products that are safe for their users.


The process:

Mimicking a mother’s need to safeguard her child, our inspiration was taken from nature. Likening the protective nature of the kangaroo that guards its young in its pouch, the brand also guards against the harm of its users and the environment they live in.


The identity:

An icon of nature, known to reside in one of the most biodiverse areas of the world and renowned for protecting its young.