Launching a new brand of Lebanese mineral water in Egypt


The mission:

To create a unique brand identity (English and Arabic) and bottle design that reflects the purity of the water, its source and Lebanese origins.


The process:

To highlight the purity of the water and its sourcing from natural springs high in the Lebanese mountains, the design needed to capture its source of origins.


The identity:

Incorporating the mountains, water drop and brand name, we created a symmetry between the English logo and the Arabic making the brand easily identifiable regardless of the language used.