Client: Bel3agala

A creative initiative aiming to address the traffic situation in Cairo by offering premium branded bicycles delivered to your home, upon order by mobile.


The mission:

To launch an alternative form of transport that would solve traffic concerns and be good for your health.


The process:

To appeal to their target audience of trendsetters who would be the first seen riding around town, the concept was to introduce a brand that was not only efficient but most importantly trendy.


The identity:

A Franco-Arabic brand, that creatively integrates the concept of bicycle riding in its logo makes it easily identifiable and understood regardless of language.