Client: Arafa Holding

A market leader associated with some of the world’s most prestigious apparel.


The mission:

To attract local and international investors (banks to offer financial facilities and the general public to invest in their shares) by positioning Arafa as well-established apparel experts with a credible history.


The process:

By focusing on their three key business drivers of providing fashion solutions, high quality manufacturing, and global reach, our strategy was to stay true to their brand deliverables.


The identity:

Setting their brand promise at the forefront of our strategy, we created a simple yet concise message of “Precision, Value and Reach” to depict their core business values to be utilized within all their communication. And to match their sophisticated image, designs were kept minimalistic using a black and white canvas with touches of red.