Client: AAA

Arab African Advisers is as a private management consultancy, supporting Arab and African government agencies, private sector and civil society organizations in enhancing their governance practices in order to deliver better services


The mission:

To develop a strong identity that portrays an ability to deliver quality expertise.


The process:

The main objective was to create an identity of expertise and trust but at first glance it was hard to ignore how the 3As line up in similarity to the Pyramids of Giza.  The resemblance seemed effortless because the organization was in fact Egyptian and as reliable as the sturdy construction of the pyramids that defies the test of time.


The identity:

The 3As are lined up in descending heights mimicking the Pyramids of Giza, the color palette is kept simple in just black and white with an orange line evoking enthusiasm and success running across.