Client: Dalia Alfred

A Research and Planning company providing customized market research and business planning services to established British SMEs and start-up businesses.


The mission:

To position 3Cs as a research and planning company with a holistic approach that helps clients identify their real problems and provide practical solutions. For this they required a visual identity that would communicate the brand’s three focal points for success “Exploring your customers, competitors and company, the 3 Cs”

The process:

Their approach to providing clients with a 360-degree research analysis, resembled hitting the mark on a dart board. On a board of numerous concentric circles, the goal was to find the bull’s eye and then hit the mark.


The identity:

Taking a bird eye’s view of the dart board, the circles were substituted for demi-circles forming 3 letter Cs and the bull’s eye in the center.