Weiser
Consultancy / Brand Strategy / Visual Identity / Logo Uplift / Packaging
About Our client
Weiser company, was established in 1909 by Dr. Gaston Weiser, has been in the market for more than 100 years. It could be considered the oldest cosmetics company in Egypt.
It provides a wide variety of products:
- Skin Care Products
- Hair Care Products
- OTC & Prescribed Products
- Baby Care Products
The Challenge
Weiser brand had multiple challenges:
- It’s a family owned business that was established long ago and had an established identity from that time, lacking a modern identity
- The brand faced irrelevance amongst market competitors for its outdated look in comparison
- The brand needed to revisit its products hierarchy
- The brand highly effective products had the underrated packaging look due to the irrelevant messages & designs
- Products recognition lacked for the absence of attractive packaging
The Solution
Pledge Communications supported Weiser in revisiting and developing the brand identity after studying the company and its range of products through:
- Thinking on the brand and what’s needed for its growth from the consultancy perspective
- Holding brainstorming sessions to revisit the brand products categorization
- Developing a new modern uplifted identity for the brand
- Studying the products packaging requirements and dimensions
- Finally designing trendy packages for different product lines to best showcase the nature of each product
