TekTON
Rebranding / Brand Guidelines / Visual Identity / Logo
About Our client
Tekton is a specialized Furniture and Design House brand which manufactures every piece of furniture out of distinctive type of wood; from a single wood piece to a full design solution.
The Challenge
Tekton main challenge was to revamp the brand they had started. They approached us to work on and come up with a clear strategy that was needed to set the future action plans for the brand; gaining new opportunities and impacting clients lives. The strategy was the first step to the new full identity creation along with its applications.
The Solution
- Managing brain storming sessions for Tekton strategic planning
- Revisiting brand vision and business objectives
- Copywriting brand positioning and brand tone of voice
- Building brand full image (Logo, Full identity, Online branding, Offline branding, etc)
- We also created and implemented the brand identity in event branding designs (i.e: Le Marche)
