SwissCham Identity


Rebranding / Brand Guidelines / Visual Identity / Logo

About Our client

SwissCham Egypt is a nonprofit organization registered with Egypt’s Ministry of Social Solidarity. Its Board comprises of businesses across industries, from Egypt and Switzerland, multinational, local and nonprofit organizations, whose business interests can benefit from the network and services the organization provides.

The Challenge

SwissCham had a challenge to go through a full rebranding process; full brand image renewal, logo, visual identity as well as content that can be communicated through their different channels.

Swisscham Identity-Rollups

The Solution

  • Execution of brainstorming sessions for SwissCham branding plan
  • Copywriting support for the brand positioning and brand tone of voice.
  • Revisiting the brand name and brand content.
Pledge Communications_Work_SwissCham_Business Card


  • Coming up with the new brand guidelines as well as its look and feel to best portray the identity of the organization
  • Finally building the brand full image with the new brand guidelines including;
    1. Logo
    2. Full Identity Manual
    3. Online Branding including Website Map
    4. Offline Branding


Pledge Communications_Work_SwissCham_COP27 Social Media Design
Pledge Communications_Work_SwissCham_COP27 Social Media Design2
Pledge Communications_Work_SwissCham_COP27 Social Media Design_Linkedin

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Looking forward for a successful collaboration together

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