Smartex Visual Identity-Banner Design


Rebranding / Brand Guidelines / Visual Identity / Logo

About Our client

Comfort Home-Tex is a home bedding & mattresses company that has been supporting the local market in Egypt for many years. The company offers a wide range of high quality mattresses and bed necessities with competitive prices.

The Challenge

Comfort Home – Tex suffered from the cluttered bedding market with other competitors carrying the same name; which affected their sales and reachability. Comfort needed new strategic input to drive a new name that reflects their originality and professional quality, setting them apart from other competitors.

Smartex Branding-Billboard Design Mockup

The Solution

  • Deep diving into the bedding industry and studying the market research insights to navigate the company specialty
  • Brainstorming to fetch for a descriptive name that fits the company and the services it offers, setting them apart from other competitors
Smartex Vehicle Branding Mockup
  • Choosing the name ‘Smartex’ to convey the manufacturing of smart textiles in all their bedding products
  • Carrying out a customer survey selecting a sample of the company customers
  • Creating a visual identity that portrays how the customers feel about the company
Smartex Branding-Poster Mockup
Smartex Branding-Poster Mockup2
Smartex Branding-Comforter Mockup

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