Rebranding / Brand Guidelines / Visual Identity / Logo
About Our client
Comfort Home-Tex is a home bedding & mattresses company that has been supporting the local market in Egypt for many years. The company offers a wide range of high quality mattresses and bed necessities with competitive prices.
Comfort Home – Tex suffered from the cluttered bedding market with other competitors carrying the same name; which affected their sales and reachability. Comfort needed new strategic input to drive a new name that reflects their originality and professional quality, setting them apart from other competitors.
- Deep diving into the bedding industry and studying the market research insights to navigate the company specialty
- Brainstorming to fetch for a descriptive name that fits the company and the services it offers, setting them apart from other competitors
- Choosing the name ‘Smartex’ to convey the manufacturing of smart textiles in all their bedding products
- Carrying out a customer survey selecting a sample of the company customers
- Creating a visual identity that portrays how the customers feel about the company