Rebranding / Brand Guidelines / Visual Identity / Logo
About Our client
Mintra factories are multidisciplinary and operate in a wide variety of areas of business. Mintra brand communicates product quality and affordability, whether it is a home, stationary, leather or even sports product. Their factories and product ranges are continuously expanding to offer the latest innovations and guarantee satisfaction.
Mintra launched a new athletic shoes production. They wanted to introduce the product to the market and make their target audience aware of the new product line. They approached us to design a new logo for the brand and create a brand identity which gives the image of a good quality and affordable sportive trainers.
The solution started by developing an outstanding identity that best introduces Mintra as the first 100% Egyptian brand for athletic shoes, where it aims to provide its customers with high quality products and very fashionable designs, where function meets style.
We came up with a new logo which was derived from the qualities of an eagle: strong, fast, focused, and smooth. Our logo design was based on a geometric grid with tangent and intersecting circles. We used the golden ratio in determining the diameter of each circle to create Mintra’s logo.
Speed, swiftness and the Egyptian heritage, these were the main concepts from which the moodboard was created, generating a unique combination of visually attractive and inspiring elements.
Concept and Design
An eagle was used to symbolize power, swiftness and the Egyptian origin of the brand, simplified to an abstract form for a modern look. The icon has extended curves for a sense of swiftness and sharp, powerful edges, emphasizing the idea of strength.
A simple modern font was created especially for the brand, to give it an authentic look. It is designed in a manner that shows unity within the brand’s name and gives it a unique style. Our client was so happy with the designed new font and decided to replace all their old font design with the new one across all product lines.