MADEV Visual Identity


Rebranding / Brand Guidelines / Visual Identity / Logo

About Our client

Media-Arts for Development (MADEV) –
is an Egyptian NGO that uses media productions and media training as a means for creating positive social change.


The Challenge

MADEV had a main challenge to rebrand into a new fresh identity that forecasts and displays their art methodology in impacting the society positively.

MADEV Identity Look & Feel

The Solution

We deep dove into the brand MADEV and what they do in order to best express them with a new modern identity that reflects their role in transforming the society through media and arts, we accomplished that through:

  • Coming up with a fresh concept of transformation and its butterfly symbolization
  • Building the brand logo and visual identity based on the butterfly symbolization concept
  • Developing Madev brand guidelines that was then implemented into visual communication designs


MADEV Identity-Business Card
  • Designing the brand fresh dynamic look and feel
  • Coming up with all company collateral designs to match the same new visual identity;
    – Corporate Identity
    – Marketing and Communication Materials
    – Brand Design Templates 

MADEV Visual Identity-Design1
MADEV Visual Identity-Design2
MADEV Identity-Brand Rollup Design

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