Rebranding / Brand Guidelines / Visual Identity / Logo
About Our client
Green Meadows has been a leading Egyptian market player in the food industry sector since 1970. It is the mother company for multiple brands with a remarkable portfolio ranging from high quality dairy products, to remarkable creamy sauces, and powder products that cover all the business, retail and end consumer needs.
Green Meadows requested a total revival for their brand, to create a new identity conveying their innovation, quality and profound industry experience to the Egyptian food industry.
We deeply studied Green Meadows, its history and products and through the process, we;
Came up with the new identity concept; which combines meadows, the manufacturing process as well as their history all together
Created the new logo based on this concept, followed by the colors and brand look and feel
Developed the full brand identity and guidelines
Designed the brand company profile and corporate identity
Created multiple brand applications as packaging and campaigns..etc