Know Your Patterns

Know Your Patterns
  • Mar 25 2018

Worn by everyone from rock-stars to cartoon characters, animal prints are without a doubt one of the most recognized fashion trends. But that’s just one example of how popular prints are. The question then becomes; are all prints attractive to the eye? This mystery remained unsolved, until research came along!

Repetition, which largely makes up the idea of a pattern, is often used in design to ensure that the message has been received and understood. In fact, the Interaction Design Foundation has noted that designers use methods of repetition, which includes the use of patterns and rhythms.


While patterns are the simple repetition of the design element, they work together to form the whole design. This form of design, just as animal prints, stick to the mind, and often stand out.

Rhythms on the other hand have different styles, namely five. The first type of rhythm is called “random rhythm,” and refers to repeating the design in an unpredictable way. Another type is named the “regular rhythm,” which entails that the design follows the same “intervals.” A common example would be that of a heartbeat; though it may vary, it still follows a similar trend. In this form, the eye will be drawn to the design. Another well known type would be the “flowing rhythm,” which consists of repeated elements, following a certain curve. As for the “Alternating rhythm,” it is when the pattern consists of a “1-2-1-2-1-2” trend. A notable example would be a chessboard, where the pattern goes from black to white. The last type of rhythms is the “progressive” type, which is when one element or characteristic is repeated throughout the design.

In this context, rhythm helps in engaging the audience with your design, grabbing the attention of views, and emphasising on your message.

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