TARBEYA MADANEYA LEL FATAYAT

TARBEYA MADANEYA LEL FATAYAT

 

Client: COPTIC ORPHANS

A USAID led program designed to empower young girls and educate them about their civil rights in society.

 

The mission:

Entice young girls to recognize their value in society and the importance of understanding their human rights through creating a series of message driven booklets that would appeal to them.

 

The process:

Steering clear of resembling anything academic, the approach was to create a learning workbook that was young, fresh, colorful and appealed to the girls’ interest and taste.

 

The identity:

Using pastel colors, free hand illustrations, personal photos and filter effects, created a sense of familiarity between the artwork and the everyday lives of the girls, thus making the workbook approachable and engaging.

 

 

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