Client: COPTIC ORPHANS
A USAID led program designed to empower young girls and educate them about their civil rights in society.
Entice young girls to recognize their value in society and the importance of understanding their human rights through creating a series of message driven booklets that would appeal to them.
Steering clear of resembling anything academic, the approach was to create a learning workbook that was young, fresh, colorful and appealed to the girls’ interest and taste.
Using pastel colors, free hand illustrations, personal photos and filter effects, created a sense of familiarity between the artwork and the everyday lives of the girls, thus making the workbook approachable and engaging.