The client: UNIDO
United Nations Industrial Development Organization implemented a project for “Enhancement of regional trade capacities in food through harmonized regional conformity assessment and food safety system”
To develop a simple and relevant identity that would embody the project’s purpose in an easy to understand manner.
Targeting organizations and individuals across North Africa and the Middle East with various language barriers, and levels of education, we developed an easy-to-recall brand, “SAFE” that explained the complicated project aspects in one word.
In line with our approach towards directness and simplicity, we utilized green, the color of nature in combination with a unique acronym to convey the unmistakable message of safe transfer of fresh produce.