MetLife is a market leader in providing various insurance plans including life insurance, accident and health insurance, retirement planning, and wealth management solutions.
To educate MetLife’s target audience about their different insurance plans by creating a calendar that would serve as both a promotional tool and a means to lift the stigma associated with insurance.
Taking into account the fear-based associations regarding insurance plans, the approach was to highlight the instinctual nature of seeking security within every living creature.
Taking a cue from nature, the designs reflect the different ways in which all animals instinctively seek security for themselves and their families, as a natural part of life.
And using vibrant imagery and positive messages, encourages potential customers to learn more about the services.