METLIFE CALENDAR

METLIFE CALENDAR

 

Client: METLIFE

MetLife is a market leader in providing various insurance plans including life insurance, accident and health insurance, retirement planning, and wealth management solutions.

 

The mission:

To educate MetLife’s target audience about their different insurance plans by creating a calendar that would serve as both a promotional tool and a means to lift the stigma associated with insurance.

 

The process:

Taking into account the fear-based associations regarding insurance plans, the approach was to highlight the instinctual nature of seeking security within every living creature.

 

The identity:

Taking a cue from nature, the designs reflect the different ways in which all animals instinctively seek security for themselves and their families, as a natural part of life.

And using vibrant imagery and positive messages, encourages potential customers to learn more about the services.

 

 

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