LEILA

LEILA

 

Client: Leila

An entrepreneur specializing in innovative event decoration and novelty gift ideas.

 

The mission:

To develop a creative yet unpretentious brand identity that would capture the essence of this flourishing business for customized and unique decoration ideas.

 

The process:

Considering the brand’s unique selling point as a business with flourishing ideas dedicated to standing out amongst its competitor by constantly generating unconventional ideas, we opted to use florals that were used decoratively and indicated growth.

 

The identity:

Using a duotone color palette, of blue and green we used simple decorative lines for the bilingual brand name and flower visual element.

 

 

 

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