To create a brand guideline unifying the look and feel of SunWest’s communications and keep a consistent brand image for Jolie Ville Hotels throughout all its materials.
To develop a homogenous platform, we unified the “Jollie Ville” brand for both hotels without deviating far from the existing identity which maintains strong brand equity. We also incorporated the mother brand within the brand architecture to be utilized within all print material.
Nautical in colors and imagery, the brand exudes an essence of seaside adventures. And with a distinct guideline for all print material and utilizing design elements from the logo, the look is consistent and identifiable across the board.