Client: Dr. Ashraf Adel
An esteemed doctor wishing to heal patients within a calming environment that promotes livelihood and art as opposed to other psychiatric clinics.
To create a visual identity that communicated Dr. Adel’s strong affinity for nature and belief that there is a natural process to healing. By starting at the root of the problem and willing to embark on a journey to healing, he believed that all recovery was possible.
Not wishing to be perceived as another impersonal clinic, we drew on elements of nature that inspired growth and strength to spell out wellness and healing.
To emulate the healing journey and the growth it entails, we used the strong oak tree with its deep extending roots into the ground and branches reaching towards the sky. A combination of warm earthy colors and vibrant green were used to communicate grounding and growth during the healing process.