Opening a Chinese take-out, the client wanted to position their brand as authentic modern day Chinese cuisine that could be served quickly and eaten on the go.
To develop a brand identity and packaging design that depicted authentic modern Chinese takeout.
Targeting mostly youth who are always on the go and looking for new fast food ideas, the brand needed to communicate two factors; that it was Chinese and that it was prepared fast. The name Chop Chop, relating to chopsticks and meaning hurry, hurry in Cantonese, fit the bill perfectly.
Simplistic and modern in design while incorporating oriental design patterns to link it to its Chinese origins, the logo is also clear representation of a takeout destination. Swirls and patterns are to reflect the far eastern culture.