BEL3AGALA

BEL3AGALA

 

Client: Bel3agala

A creative initiative aiming to address the traffic situation in Cairo by offering premium branded bicycles delivered to your home, upon order by mobile.

 

The mission:

To launch an alternative form of transport that would solve traffic concerns and be good for your health.

 

The process:

To appeal to their target audience of trendsetters who would be the first seen riding around town, the concept was to introduce a brand that was not only efficient but most importantly trendy.

 

The identity:

A Franco-Arabic brand, that creatively integrates the concept of bicycle riding in its logo makes it easily identifiable and understood regardless of language.

 

 

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