3AWDET FAYROUZ PET

3AWDET FAYROUZ PET

 

Client: ABC

 

The mission:

To relaunch the Fayrouz Pineapple, 1-liter bottle after a long absence from the market by creating a print campaign.

 

The process:

By creating a “comeback” story appealing to the target market’s sense of nostalgia, we placed this particular sku center stage through a campaign that announced, “The Return of Fayrouz”.

 

The identity:

Through a simplistic and rustic design, that uses vibrant colors against a neutral tone empty canvas, the product is the sole focal point and the message is clear.

 

 

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